The service is highlighting these statistics through an audio message to residents on its social media pages featuring the voice of a young child asking his father why he is driving so fast.
Nicki Peddle, Head of Prevention for West Sussex Fire & Rescue Service, said: “Last year we attended 684 road traffic collisions.
“Attending these incidents is a big part of firefighters’ roles and we want to highlight the potentially fatal consequences of speeding. If drivers maintain a safe speed there is more chance of preventing a tragedy from happening.”
Being caught speeding could result in:
- Up to six points on your licence
- Fine of up to 175% of your weekly income
- Driving ban or licence revoked (if you’re still within two years of passing your test)
- Disqualification
- Criminal record
- Prison sentence
- The death or serious injury of either yourself or an innocent person.
Crews from WSFRS will be out supporting the campaign in their local communities. Follow @WestSussexFire on Twitter and @WSFRS on Facebook for updates.