The Rainbow Effect – Medway Council

Medway Council have commissioned 10 local creatives to create a range of pioneering contemporary artwork titled ‘The Rainbow Effect’ to support essential coronavirus (COVID-19) messages. The artwork will also thank all of Medway’s key workers who have worked tirelessly throughout the pandemic to help keep residents safe.

From large murals on the side of public buildings, important safety messages with superheroes, to music in public toilets, we have commissioned innovated projects to help keep Medway’s residents safe.

The Rainbow Effect artworks are a reminder of how the creative sector can help raise awareness of vital public health messages in different ways for a variety of audiences.

The commissions also support Medway’s bid for UK City of Culture 2025, as well as the area’s newly adopted cultural strategy. Medway’s new Cultural Strategy is ambitious and forward-thinking, setting the foundations for the next decade of our cultural development. The Strategy is aspirational – with a broad vision which reflects the highest hopes for Medway and its people. It puts artists, makers, storytellers and cultural influencers at its centre as the agents of change.

If you’re out on your daily exercise or food shopping and you spot any of the artwork, tag Enjoy Medway on Facebook, Twitter or Instagram.

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