Why Is Online Advertising Important?

online advertising - hand holding a smartphone with social media apps on screen

Some people who advertise prefer the traditional ways of advertising, such as through publications or through out-of-home advertising. There are also some business owners that are inexperienced with the online world, don’t have the time to manage pages or just prefer not using any online platforms. However, online advertising is essential. If you’re on the fence about using online platforms, here are the reasons why online advertising is important.

It has a global reach

Online advertising has a global reach, which is why it’s important to have an online presence. Although you’ll probably be targeting your chosen audience, online advertising makes it possible for you to go beyond your local area and to reach out to your target audience globally. You can also expand your business in your own home; you don’t have to go anywhere and you can connect with your audience, as well as attract new customers. Your business is easily accessible too since any user can click on your page and any links on display.

It’s cost effective

This is another reason why online advertising is important. If you have a budget, you can tailor how much you want to spend on your online advert, which means you don’t have to spend a lot of money to promote your products or services.

It can help you find the right audience

Finding the right target audience is important, which is why you should consider online advertising since it can help you achieve this. Many online platforms have advertising tools available that can help you target an audience interested in your business. These online advertising tools can range from online display ads to unique features on social media ads, such as on Facebook. By using these tools, they will help you target specific audiences and can help you generate more leads.

It enables you to engage with your customers

This is another reason why online advertising is important. By engaging with your audience, you’re letting them know that you’re reliable and caring. This is also another way you can build your credibility. To boost the engagement of your posts, make sure you upload content related to your business or products, reply to comments, use relevant hashtags and share relevant posts.

It can help you track your adverts

Tracking your adverts is important since it will give you an idea of which advert is the most effective. Many online platforms allow you to track your adverts, giving you access to analytics. These analytics can then help you figure out the marketing strategies that work for your business and the ones that don’t. In addition to this, you also have access to customer data, can track any conversions and can see the adverts that are successful. By tracking your adverts, it can also help you determine how you can further improve them.


If you want to use social media to advertise your business, our articles on How to Advertise on Facebook, Instagram and YouTube might be helpful. Alternatively, have a read of our articles on Why Advertise on LinkedIn and Twitter?, which might be useful.

These are a few of the reasons why online advertising is important. For advice, enquiries or to advertise your business with CommunityAd, feel free to have a chat with us here for more information.

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