Where to Advertise Your Business Locally

advertise business locally - sign on shop window being turned to show 'open'

Advertising is important, especially local advertising if you want to focus on growing your business locally and targeting individuals in your area. Although you may have an idea about the different types of advertising available, it might be a struggle to think about how you can advertise in your local area. If you’re facing this problem, here are the places where you can advertise your business locally.

In local shops

A place to advertise your business locally is in the shops near you. These are shops like your local cafés, coffee shops and bookshops. This is a great way to advertise since locals frequently visit these shops. By advertising your business in this way, you’re gaining more exposure and increasing your brand awareness. Locals will be able to see your advert, and if they’re interested in your products or service, this can increase your sales too. However, you may have to put your creative skills to the test if you’re creating your own advert. Alternatively, you can consult any of our design experts from our directory here for help.

Through bus stops

If you have multiple bus stops surrounding your area, then you should consider bus stop poster advertising. Bus stop adverts are a form of out-of-home advertising and is another place where you can advertise your business locally. By advertising in this way, locals who use buses as their main transport will be able to see your ads. You can also place your adverts on multiple bus stops for more exposure, which means you’re not limited to just one bus stop. If you don’t know whether there’s an open ad space near you, sites like Bubble will be able to help.

Through Google My Business

If you prefer online advertising, you should consider advertising on Google through Google My Business (GMB). Before you begin to advertise your business, you’ll first have to create a GMB account. By using your GMB account, you can then start creating a free business listing, which will ensure that your business appears whenever someone searches for it on Google or any keywords related to your business. However, you should make sure that you include the main features and keywords in your listing for your business to show. For example, if you have a jewellery business in Sittingbourne, it’s ideal to include the phrase “jewellers in Sittingbourne” in your listing details. If you want to know more, our article on How to Advertise on Google for Free might be useful.

Google also offers a way for businesses to advertise on Google Maps, which is another method to advertise locally. By advertising on Google Maps, people will be able to find the location of your business since it will include the address, a map to your location or the distance between a customer’s location and your business. You can also choose the local area you want to advertise in. If you want to know more about using Google Maps, our article on How to Advertise on Google Maps might be helpful.

In shopping centres near you

Advertising your business in shopping centres near you is another place where you can advertise locally, which is proven to be effective. This is because your advert will be placed in an environment where people’s intentions are to shop. So, if anyone sees your advert and is interested in your products or service, they are more likely to purchase from your business. This can increase your sales and can also increase your brand awareness.

With CommunityAd

When you advertise with CommunityAd, you have the option to promote your business in your area, which is another great way to advertise locally. We are your go-to if you want to target locals, and we achieve this through our local magazines. These magazines are tailored to each location they’re distributed in. We cover a range of areas, but you can have a chat with us here if you want to know whether your area is covered. At CommunityAd, we also offer web advertising if you prefer advertising online. However, if you’re on the fence about advertising with us, our article on Why You Should Advertise with Us might change your mind.


These are some of the places where you can advertise your business locally. For advice, enquiries or to advertise your business with CommunityAd, don’t hesitate to contact us for more information.

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