Ways to Advertise Without Facebook

advertise without Facebook - Facebook page on phone app next to laptop

You may have concluded that Facebook isn’t the best platform to advertise your business on or it doesn’t suit your needs. If this is the case, consider the different types of advertising for your business. Our article on What is the Best Advertising? might be a useful read. However, if you’re wondering about the different ways you can advertise without using Facebook, the following list outlines the various ways to advertise your business outside the platform.

Enhance the SEO of your website

One way you can advertise your business without using Facebook is by focusing on your website’s SEO. If you don’t have a website, there are many sites that can help you create one, such as Wix and Squarespace. SEO stands for search engine optimisation, which will help your business appear on Google if your website uses SEO efficiently. After ensuring that your SEO is enhanced on your website, your website will appear whenever someone searches for anything related to your business. Therefore, you need to use terms or keywords that your customers frequently search. Make sure you include relevant keywords in your website’s description, blog posts or headings.

Produce content regularly

Another way to advertise your business without using Facebook is by producing content on a regular basis. This can be achieved by creating blog posts and even podcasts. If you decide to do some blogging, this will show your target audience and potential new customers your consistency. It will also build your credibility and will allow you to showcase your knowledge and expertise. By blogging, your customers can get to know your business further. If you’re not much of a writer, you can consider outsourcing it or you can consider creating a podcast instead. Podcasts are currently popular and creating one is an easier way to interact with your demographic.

Create a mailing list

This is also another way you can advertise without using Facebook. If you don’t already have a mailing list, you should create one as soon as possible. A mailing list is a perfect way to start conversations with your target audience and customers. A way to get people’s email addresses is to either offer them free products or a VFO, which stands for a valuable free offer. Whenever you have a mailing list, you’ll usually have to send a newsletter on a regular basis, which can include:

  • News or updates about your business
  • Any special offers
  • Links to your recent blog posts

Use other social media platforms

If you’d still like to utilise social media for advertising purposes, there are other platforms you can use, such as Instagram, Twitter and LinkedIn. You can either use all of the social media platforms available other than Facebook, or just the platforms you use frequently. If you choose to use a platform that you frequently go on, you won’t have to familiarise yourself with its features since you’ll most likely know how to use it already. Instagram is best used for businesses that focus on visual aesthetics. For more information, our article on Why Advertise on Instagram? might be useful. LinkedIn, however, is best used if you want your business to have a professional image. For more information, our article on Why Advertise on LinkedIn? might be helpful.

 

These are the ways you can advertise your business without using Facebook. For advice, enquiries or to advertise your business with CommunityAd, contact us here for further information.

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