Tips for Successful Twitter Advertising

Twitter advertising - Twitter app logo on phone screen

With the rise of social media, more and more businesses are using social media platforms to advertise their products or services. These are platforms like Facebook, Instagram and Twitter. Twitter advertising is one of the most common platforms businesses use to advertise. It’s straightforward and you can easily find out what’s trending. If you’re set on trying out Twitter advertising, here are the tips for a successful Twitter advert.

Look at the Promoted Trends spotlight

One tip to remember for a successful Twitter advert is to look at the ‘Promoted Trends’ section on the ‘Trending’ page. This type of advertising allows advertisers to place adverts at the top of the ‘Explore’ page. By checking the trending page, you’ll be able to see what topics are trending in your country, which will enable you to figure out whether your business is suitable for what’s trending. If it is, consider starting a discussion by creating a tweet or a promoted tweet. This can increase your brand awareness and engagements.

Make sure you maintain simplicity

Another tip to remember for a successful Twitter advert is to maintain the simplicity. Even though the character limit on Twitter has risen over the years, you should still make sure that you only include the relevant words or phrases to make an effective ad. Of course, you also want to make sure that your advert is within the character limit. Simplicity is key since users sometimes scroll through an advert after giving it a glance. So, make sure you keep it simple in order to effectively convey your message.

Make sure your advert is eye-catching

Ensuring that your advert is eye-catching is another tip you should remember to have a successful Twitter advert. Although Twitter allows you to upload tweets, you can also post images and videos, which makes Twitter a visual medium too. To creating an eye-catching advert, consider creating your own images or videos instead of using stock images. This will make your advert more authentic, which can win users over. It’s also a good idea to note that the image you use should compliment your text.

Don’t be afraid to experiment with your adverts

This is another tip you should remember to ensure that your Twitter ads are successful. One way to be experimental is to try creating video content since more and more businesses are producing video adverts. By creating video adverts, you’ll be able to create promoted video campaigns, which can make your adverts captivating. These types of adverts are then displayed on a user’s feed and can encourage engagement. If you plan to include images, try creating a collage to make it more appealing. However, this should be relevant to your business. You can also try out adverts that you haven’t done before.

 

If you want to use Twitter as your main way of advertising, have a read of our articles on How to Advertise on Twitter and Why Advertise on Twitter?, which might be useful.

These are the tips you should consider to have a successful Twitter ad campaign. For advice, enquiries or to advertise your business with CommunityAd, don’t hesitate to contact us here for more information.

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