Tips for an Effective Snapchat Advert

effective Snapchat advert - Snapchat app logo on phone screen

More and more people are utilising social media platforms either for personal or professional use. Since the number of social media users are only going to be rising every year, businesses have decided to advertise on these platforms. These are platforms such as Facebook, Instagram, Twitter, TikTok and even Snapchat. If you want to advertise on Snapchat, here are the tips you should remember for an effective Snapchat advert.

Make sure you choose the right ad format

One tip to remember for an effective Snapchat advert is to ensure that you choose the right ad format. There are many ad formats available on Snapchat, which can tailor to your business goals. These can be goals such as:

  • Driving more sales
  • Increasing engagements and app installations
  • Building on your brand awareness
  • Attracting new customers
  • Retargeting current customers

For more information on what you can try out when using Snapchat advertising, have a read of our article on the 5 Different Ways to Advertise on Snapchat, which might be useful.

Emphasise the best features of your product or service

Another tip to remember for an effective Snapchat advert is to make sure you emphasise the best features of your business. To achieve this, utilise the full screen and ensure that any deals and offers are included in your advert. This will drive more consideration and engagements. The following suggestions highlight how you should emphasise your products or services depending on the type of business you have.

  • e-Commerce business – showcase the products you’re selling in order to encourage and drive more sales.
  • Apps and games – showcase the main features and the benefits of the app and game, as well as the app’s UI.
  • Local business – emphasise the services or products that your business specialises in. For example, if you have a jewellery business, make sure you showcase any new jewellery you have in stock or your best selling items. You can also include any visuals such as the outside and inside of your shop within your advert.

Consider staying within Snapchat’s guidelines

Staying within Snapchat’s guidelines is another tip to consider. To do this, try to reflect the way ads are displayed by keeping your advert within 5-6 seconds. By advertising in this way, you’ll be able to reach potential new customers since your advert will feel authentic, organic and won’t intrude a user’s screen. This can then prompt discussions. If you utilise Snapchat’s features, your advert will likely get more views from users.

Make sure you include a relevant message

Including a relevant message in your advert is another tip to remember. By adding a relevant message, you’ll be able to encourage more sales, as well as drive more website traffic, especially if your message is conveyed to the right users. To ensure that your message reaches the right people, make sure it’s easy to understand and is placed at the beginning of your advert.

Make sure you include the right links

In order to drive more website traffic, you should ensure that you include the relevant links in your advert. However, this will depend on the type of goal you want. If you want to drive more sales, make sure you include a link to the right landing page on your website. By doing this, users will be allowed to swipe up after viewing your advert within the app. If you want to drive more app installations, ensure that you include a link to the download page, as well as a call to action.

 

If you want to use Snapchat as your main way of advertising, have a read of our articles on How to Advertise on Snapchat and Why Advertise on Snapchat?, which might be helpful.

These are the tips you can consider to have an effective Snapchat advert, which hopefully helps you to reach your goals. For advice, enquiries or to advertise your business with CommunityAd, don’t hesitate to contact us here for more information.

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