How to Advertise a New Business

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Starting a new business can be a challenging process, especially if your goal is to attract customers and generate more sales. However, most businessowners don’t know how to go about advertising their business. If you’re facing this problem, the following suggestions highlight what you can do to advertise your new business.

Create a website

If you don’t already have a website, you should create one as soon as possible. This is because a lot of people have an online presence nowadays and utilise the online media to promote a business or a product. A website is also a good marketing medium to have in order to tell your customers about what your business offers, your contact details and where to find you all in one place. If you don’t know how to create a website, sites like Wix and Squarespace will be able to help you make one. Alternatively, you can also consult any of our website design experts here.

Add your business to directories

Another way to advertise a new business is to add it onto business directories. These are business directories like Yell, Google My Business and Yahoo Localworks. You’ll be able to include all of the necessary details about your business onto your listing, including a link to your website if you have one. If you decide to add your business onto these directories, you’ll be able to reach a wider audience, appear on search engine results and potentially attract new customers. However, if you want to focus on your local area, consider adding your business to local directories like our CommunityAd listing. All you need is an account and you’ll be able to add your business for free. We also have a premium offer at an affordable cost.

Create social media accounts

Having a social media presence is another great way to promote your new business. This is because almost everyone goes on a social media platform everyday, which means that having a social media presence will enable you to reach your target audience across the globe and can help you attract new customers. Social media is also where small businesses can get discovered, meaning there might be a chance for people to discover your business and can result in booming sales. It’s ideal to use all the platforms available, especially the apps that have high popularity, but don’t feel as if you have to. Make sure that the social media platform you choose is one that you’re comfortable using and one that suits your needs.

Consider creating a newsletter

A newsletter is a great medium to use to advertise your new business, especially if you have a network of people or professionals. This is because you can include news stories, new products or services and inform your customers of any deals your business is offering in a more direct way. This is also a great way to link to your website or any other page you want your customers to navigate to. Some newsletters can also be tailored to each customer if you want it to and is another way you can connect with them. In order to create a newsletter, you’ll have to sign up to an email service like Mailchimp to help you.

Consider print advertising

This is another great way to advertise a new business, especially if the area you’re based in has a local magazine. Local magazines can help your business reach locals if they are your target audience. It’s also beneficial if you plan to target an older demographic since most readers of magazines and newspapers are in the older age range. If you’re familiar with your local magazine, you’ll also know where and who it’s going to reach. If you plan to advertise through print advertising, consider our CommunityAd local magazine, which covers a range of areas in Kent, Essex, Sussex and Hampshire. You can contact us here for more information.

 

These are a few of the ways you can advertise a new business. For advice, enquiries or to advertise your business with CommunityAd either on print or online, feel free to contact us for more details.

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