Different Types of TikTok Ads

TikTok ads - TikTok's official page on the app on white table with plant

Advertising is key in order for businesses to achieve their goals in the future, which is why many businesses nowadays utilise all of the advertising services available. One way businesses advertise is through social media platforms like Facebook and Instagram. However, TikTok advertising has been on the rise as more and more people are using the app. If you want to try out TikTok advertising and would like to know more about what the app offers, here are the different types of TikTok ads you can consider.

In-Feed Ads

These types of TikTok ads are placed on a user’s news feed whenever they scroll through their ‘For You’ page. Since in-feed ads merge with a user’s feed, it’s easy for the individual to scroll past it. In order to make sure that a user continues to keep looking at your advert, ensure that you create something attractive and eye-catching. In-feed ads also allow users to like, comment, share and engage with the advert.

Brand Takeover Ads

Brand takeover ads are placed on the app whenever a user opens TikTok. As the name indicates, the advert takes over the news feed, but only for a few seconds. After a few seconds have passed, this then turns into an in-feed ad. Brand takeover ads will also appear on a user’s ‘For You’ page in the form of images, videos or GIFs. This is also a great way to drive traffic to your website since these adverts can include links that can lead to multiple landing pages on your website.

Top View Ads

Top view ads are siimilar to brand takeover ads. However, they don’t occupy the whole screen the minute a user loads TikTok, but they take over the first in-feed ad after 3 seconds have passed. Top view ads are only 60 seconds long and will auto-play with sound. This type of advertising is great if you want to gain more exposure for your business.

Branded Hashtag Ads

These types of TikTok ads are popular on the app. This encourages your business to interact with users by involving them with the hashtag, which is achieved by encouraging them to do challenges like a dance or something related to the product. This is then posted by users using the branded hashtag. Branded hashtag ads can be found at the top in the discovery page. These hashtags can also be clicked on by the user, leading them onto a landing page on TikTok where multiple videos from the same hashtag challenge are placed.

Branded Effects Ads

Branded effects ads enable businesses to put their creative skills to the test. As indicated in the name, branded effects ads allows businesses to create their own filter on the app. The lifespan of these ads can last up to 10 days and is also another great way for businesses to encourage users to interact with your business.


If you want to use TikTok as your main type of advertising, have a read of our articles on How to Advertise on TikTok and Why You Should Be Advertising on TikTok, which might be helpful.

These are the different types of TikTok ads you can consider to advertise your business, which hopefully helps you to reach your goals. For advice, enquiries or to advertise your products or services with CommunityAd, don’t hesitate to contact us here for more information.

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